Rare opportunity with an edgy, urban life style fashion brand currently expanding across Europe, for a Head of Ecommerece to lead, drive and inspire their cross functional European Ecommerece team. You will come from a retail background, ideally fashion whre you have created a best in class experience using all ecommerce functionalities, operations, technical and marketing. You will possess a strong track record of driving/ achieving growth and maximising online sales through digital marketing, eCRM, content and operations. Candidates with experience working & developing on an EU and multi-lingual website will be highly regarded.
THE ROLE
* Identify and drive opportunities to grow the Ecommerce channel, in order to realise its potential in the UK, Europe and other markets
* Continually strive to identify commercial routes for driving sales growth, delivering operating efficiencies and improving the service to customers
* Manage, develop and direct a web team consisting of Web Content, Web Marketing and Web Analytics, Planning, Catalogue and Urban Community
* Help Develop and execute Online & Direct strategy maximising sales and profits in both UK and EU markets
* Champion Direct and Online Marketing (PPC, SEO, Affiliates and email marketing and deliver a strong catalogue strategy)
* Maximise User Experience on the Site through MTV testing and Ecommerce Development Strategies
* Systems management for retail, web, logistics and interfaces between them
* Report and develop the online strategy using Web Analytics packages (such as Omniture or Coremetrics)
* Manage implementation and effective utilisation of Ecommerce tools (both front end and back end)
* Work closely with both the direct and store marketing and buying teams, to create the best marketing strategy of the product offering
* Ensure all Ecommerce opportunities are exploited from a marketing, technical and trading perspective
* Continually review the service, processes and systems to ensure they meet excellent quality standards
* Manage the Retention Marketing Programme along with the Customer Acquisition programme
TO APPLY
To apply for this role and for immediate consideration, please do so by sending over your CV along with a covering letter bullet pointing your relevant areas of expertise. |
