PPC / SEM Specialist

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Permanent, Hertfordshire, £28000 - £40000 per annum

PPC Executive / SEM Specialist
Hertfordshire - great train links- 25 mins from London

PROFILE
New role due to growth for a motivated SEM executive with particular experience of managing large consumer PPC campaigns. The Search Engine Marketing Manager will be responsible for the day to day running and management of PPC campaigns including setting and managing expectations across the business, managing budgets and ROI and providing reporting and analytics of campaigns to optimise future plans.

KEY RESPONSIBILITIES:
* Initial project research to determine current campaign structure and historic learning's from agency
* Daily campaign monitoring to ensure CTR's and budgets are maintained and optimised
* Manage agreed budgets whilst delivering performance goals
* Regular progress reports, key learning's, ongoing strategy
* AdCopy writing and testing
* Analyse CPC campaign performance and recommend next steps
* Identify opportunities for growth and implement
* Improve PPC conversion rates, using techniques including A/B multivariate experiments
* Determine overall goals for PPC
* Work closely with colleagues to test different website content and design ideas to improve quality scores.

COMPANY
Travel Brand, who is heavily investing in digital marketing to establish themselves as market leaders. Working in a motivated and supportive team you are given the opportunity to make the role your own and work with autonomy.

APPLY
For immediate consideration please send your CV to Lucy Hayward at Profiles Creative.